Every engagement starts the same way: a growth audit. Before we write a single ad or adjust a single bid, we need to understand what we're working with.
These are the 10 questions that guide our diagnostic process.
1. What's your current CAC, and how is it trending?
Not just the number — the trend. A $50 CAC that's been stable for 12 months tells a different story than a $50 CAC that was $30 six months ago.
What we're looking for: Efficiency trajectory and headroom.
2. What percentage of revenue comes from paid vs. organic?
Over-reliance on paid (>70%) is a red flag. It means you're renting your growth instead of owning it. We need to understand the full picture.
What we're looking for: Channel mix health and diversification opportunities.
3. What's your creative testing velocity?
How many new ad concepts are you launching per month? If the answer is "2-3," there's your problem. You can't find winners without volume.
What we're looking for: Testing infrastructure and content production capacity.
4. What does your funnel look like?
Walk us through the journey: ad → landing page → checkout/signup → activation → retention. Where are the biggest drop-offs?
What we're looking for: Conversion bottlenecks and low-hanging fruit.
5. Who's your customer?
Not the demographic — the psychographic. What problem are they trying to solve? What alternatives did they consider? Why did they choose you?
What we're looking for: Positioning clarity and message-market fit.
6. What's worked in the past?
Show us your best-performing ads, campaigns, or channels from the last 12 months. Why do you think they worked?
What we're looking for: Proven concepts to build on and institutional knowledge.
7. What's failed?
Equally important: what have you tried that didn't work? This saves us from repeating mistakes and reveals hidden constraints.
What we're looking for: Learning history and potential blind spots.
8. What's your LTV:CAC ratio?
If you're spending $50 to acquire a customer worth $60, that's not a growth engine — it's a hamster wheel. We need at least 3:1 to have room to scale.
What we're looking for: Unit economics viability.
9. What are your competitors doing?
Not to copy, but to understand the landscape. What's the baseline expectation? Where can we differentiate?
What we're looking for: Competitive context and white space.
10. What does success look like in 6 months?
Specific, measurable, and realistic. "Grow revenue" isn't a goal. "$500K MRR at <$40 CAC" is.
What we're looking for: Alignment on objectives and success criteria.
What Happens Next
These questions feed into a growth model where we:
Only then do we start executing.
Ready to run this diagnostic on your business? Book a growth audit.