We're honored to announce that Lightdrop has won the Best Marketing Campaign award at the 2023 US Agency Awards for our work launching the Philips Sleep Headphones.
This wasn't just a product launch — it was a mission to help people sleep better.
The Campaign
Working alongside Philips and sleep technology experts Kokoon Technology, we launched the AI-powered Philips Sleep Headphones through a Kickstarter campaign that:
- Funded in 23 minutes
- Raised $706,000+ in pre-orders
- Earned Kickstarter's "Projects We Love" badge
- Generated 3,582 backers in 35 days
The campaign set the stage for a full global launch, bringing innovative sleep technology to people around the world.
The Creative Approach
One of our biggest challenges: convincing people they could actually sleep comfortably with headphones in their ears.
Our solution combined multiple creative elements:
- A launch video directed by Emmy-award winner Carlo Alberto Orrechia, shot in a real Los Angeles loft bedroom
- Custom VFX showing exactly how the earbuds sit comfortably in the ear canal
- Hand-drawn animation illustrating someone sleeping peacefully in noisy environments
- Brand-aligned visuals with Philips' signature color palette woven throughout
Every frame was designed to reinforce one message: these headphones were built to be worn all night.
What Our Client Said
"Lightdrop are without question the best growth agency I've ever had the pleasure of working with. They have supported us on numerous channels and projects, from video production to website design, doing it all quickly, professionally, with style and insight."
— Alfie Bektas, Head of Performance Marketing at Kokoon Technology
Why This Matters
This campaign represents what we aim to do with every engagement: combine creative storytelling with strategic execution to drive real results.
It's not about awards — though we'll take them. It's about proving that great marketing can genuinely improve people's lives.
If you're curious about how we approach campaigns like this, read what other clients say about working with Lightdrop or get in touch to discuss your project.
Lightdrop is a growth marketing agency based in Los Angeles, helping brands scale through strategy, paid media, creative, and email. Learn more →